“Mammut’s WE CARE strategy is designed to promote the use of organic cotton so as to minimize the ecological footprint of our products.”
Adrian Huber,
Head of Innovation & Corporate Responsibility with Mammut Sports Group AG.
“We stand for enthusiasm and passion in mountaineering. Any experience in nature makes us realize what is worth protecting. This is what we are dedicated to.
To make sure mountainscapes are preserved for future generations, our company would like to take on more responsibility. Our WE CARE strategy involves the use of organic cotton. We know from personal experience what kind of expectations outdoor products are required to meet. Mammut offers the highest degree of quality, innovation, and functionality. Quality is expressed in the valuable bioRe® fibres and in sustainable production across the entire textile chain.
In textile procurement, Mammut has been co-operating with the bioRe® brand since 2012. This is how we can meet our high ambitions.
As a result, we have been able to make production more ecological and upgrade fairness within the scope of our WE CARE strategy. This is the result of bioRe® granting a purchase guarantee and paying an organic premium to its smallholders. Furthermore, farmers are trained in organic farming and supported in building communities in which everyone can benefit from everyone else.”
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